Jewellery Photography – Conceptual vs catalog jewellery shoot

Jewellery Photography typically comes under the category of Advertising Photography. Jewelry brands use photographs for digital as well as print campaigns to showcase their products. Jewelry shoots are the most exciting but also one of the most time consuming. As a professional photographer a few very basic points to remember before you start the shoot are:

• Its important to know if it is a catalog jewelry shoot or branded jewelry photography and therefore a conceptual shoot.
• Keep the product free from dust particles, fingerprints and possibilities of scratches - a tedious task by itself.
• Lighting needs to be thought out carefully as you are dealing with reflective surface objects – so you need to play carefully with the lighting on the object.
• Important know which angle works best to show the best / whole of the product.

Knowing the core attributes of the jewellery pieces you are shooting will help in conceptualizing the shoot – eg colors of gemstones, craftsmanship and design. Apart from the angle.lighting plays an important role here.  A common practice is using light tents to photograph the jewellery items (again works for a catalog jewellery shoot), but Advertising photographers like Sudhir Ramchandran prefer setting up their own lighting thereby customizing it to each product they shoot. This way they can capture the right essence of each jewellery piece and have control on the quality of the final image being delivered. 

For a catalog jewellery shoot you need a white background. However for a conceptual shoot it is important to choose a background that is not stronger than the jewellery piece itself. When developing the concept it helps :

• To delve into the mind of the jewellery designer.
• What does the jewellery personify?
• Is it a daily wear, a celebratory piece or a wedding collection?
• Is the collection inspired by a theme or is a heritage piece of the brand?

Answers to the above will help visualize the shoot and shows that you are a professional jewellery photographer really interested in helping the brand communicate its core attributes. What you infuse now into the photograph is your style based on the above understanding and voila soon you will be a celebrated conceptual jewellery photographer!

What defines best Architectural Photographers

Bangalore based architectural photographer Sudhir Ramchandran has been known for his architectural photography of Hotels in India and building across the world.His pictures have an amazing depth and hold your attention as your eyes travel to unravel more information in the image.They have a symphony of elements that defines the architectural splendor.

He is called exclusively to shoot Presidential suites to create images that need to  communicate beyond the 4 walls of the room, eg: attributes like eloquence, service standards and  luxury . Sudhir Ramchandran is a photographer whose understanding and mastery of light to paint a picture is immaculate.

There is always an exclusive role of light in the best of his architectural photographs. A few examples below.

The style can vary . This is a graphic architectural photograph shot at Jaipur. The golden streaks of the sun, the 2 people with a touch of colored turban and a pigeon all add another dimension making the image unique for the moment it was captured in. As an architectural photographer one should look for such moments to make the photograph exclusive.

Many have shot the Golden Temple at Amritsar, what sets this particular photograph by Sudhir Ramchandran memorable is the colour of the sky, natural lightning , and a wet roadside that defines the environment. Again freezing this monument in a moment for eternity. The best architectural Photographers in the world shoot in various weather conditions to make their photographs stand out.

What is remarkable in this picture the depth of view upto the last pair of minars and clarity and sharpness achieved by the photographer.

Architectural Photography of interiors can also get very monotonous and clinical if the photographer does not use creativity of light and props.  Also important in the works of a good architectural photographer is the balance of light if the composition has both interior and exterior elements in it. The following architectural photograph by Sudhir Ramchandran , he perfectly balances the exposure from the moonlit sky to the interiors of the room.

Visual Marketing

If you are familiar and experienced words like info graphics, Vine videos, Instagram videos, YouTube Videos, Photographs that tell a story, you have experienced visual marketing. Considered a key component of modern marketing, Visual marketing has become more powerful with the increased usage of new age mobile phones. As per Comscore“a majority of consumers are "multi screening", accessing retail sites on mobile or desktop, so consistent experiences across device need to be deployed”. The experiences deployed across devices needs to be more visual and connecting so that consumers can easily recall the information shared with them.

It is believed that visuals are processed 60,000 times faster than text. Photos and videos account for 93% of the most engaging content on Facebook. Instagram shares, FB shares, YT shares are all evident examples of what people like. There are enough behavioral and cognitive theories to prove the efficiency of communication when done visually. However, the quality of the visual content definitely plays an important role in this entire process.

Visual Marketing in India is still developing and brands are trying to break through the clutter of visual noise online. To create a successful campaign the marketer needs to be nimble to the changing consumer needs and market environment – digital undoubtedly makes this possible. With online data analytics it is easy to understand specific consumer behavior towards your campaign. The idea is not to have one successful campaign but to build a brand that can sustain itself through your online efforts.

All the platforms your brand is present on need to have a consistency in the brands visual language. Only then the relevant consumer can eventually start identifying the brand and its values and become loyal to the brand. Sudhir Ramchandran who runs an online visual marketing company in Bangalore, shares his insights on how his team helped brands like Taj and F1 Singapore evolve their online presence. His team, which includes strategists, designers, copywriters, a technical and analytics team and animators develop what they call as morphing websites. The UX and IA of these websites is developed to handle the transformations and modifications of visuals continuously based on the analytics of changing consumer behavior. He says its important to align to changing consumer needs to reach the marketing goals. The approach is about being relevant and more focused to achieve conversions than just mass-market awareness.

Whatever you choose as the end goal, creating a relevant visual message can impact the way your consumers build the perception of your brand in their minds. So it is no more just a visual but a visual that represents your brand and a stepping stone to brand building.

Hire a professional Architectural Photographer for best image

Creating an eye-catching image from an ordinary piece of architecture is an art. If you are a professional photographer then the world is an ideal place for you because you may have a very vision compared to the normal human beings. You may see an object with a different eye, as you are a professional. You may capture using various techniques and this makes them brilliant. It can be very challenging to make a picture look appealing.

A professional can do the exposure of beauty of an architectural structure from perfect angle only. Perfect techniques of lightening show beauty and creates visionary masterpiece of the structure. A normal scene can become amazing by the way of presentation. An appropriate mixture of texture and light shadows of buildings can change sight of people towards the way you look at the building. The architectural photographer studies the infrastructure before taking any picture.

They try to take pictures in the most effective and powerful way. If you would like to promote your infrastructure or having an idea to open a tourism industry then you need help of a professional photographer to create unique perception of the building. However, before appointing any photographer it is important to know what you want exactly. It is believed that an expensive photographer gives a great quality of picture.

If you don’t get a photo according to your expectation, you may waste your money. Make sure that your investment on getting a good photographer does not go waste. You may also look for a professional photographer online for more information and check their work experience so that the results don’t depress you. Find a photographer with efficient work experience. Capturing architectural photos with perfect knowledge can only help you to get a perfect picture of structure.

You may even discuss all your requirements with an Ecommerce Photographer so that you can work according to this. A good photographer highlights best view of architectural structure. You can also advertise the best image in the ecommerce sites and describe the structure in detail. A good image may cost you a lot but it gives good result for your business enterprise. Creating beautiful images from an ordinary image is a unique art.

Only a good photographer like Sudhir Ramchandran can provide you the best quality of photos. Only a good professional can help you to create a magnificent image of the monument and structure. For interior photography, they use unique lighting styles. Most of the time, they lighten the room that bounces off to the ceilings and image that they would like to capture. They are perfect in bringing warmth to the image without casting reflection or shadow.

The creative image of building depends on the way of presentation. The style of photography differs in accordance with the service provided. To capture architectural photography, you need to be encouraged by the surrounding areas. They take care of different things like arch, bricks and designs as each thing reveals a new story of its own. 

Importance of Commercial Photography

Photography is a very amazing activity for recreation of pictures. The high tech cameras are usually available in market and it allows amateurs to take stunning pictures of nature or any other thing. For commercial photography, you need professional Product Photographers to capture the subject in the best form. The commercial photos are needed for promotion of business, branding and selling goods and service online. Let us tell if you want to sell a motorboat online then what will you do. You need to start with the basic thing i.e. designing an online store and publishing information of powerboat that you would like to sell. Such information can be in form of content, blogs, articles or any photo.

A picture clicked by the advertising photographers can be of great help. Showing a powerboat in motion and describing power of boat are the two most important thing that you should consider. It helps you to understand functionality and usability of powerboat in a short period of time and the viewers may also like to go through the full content then. The maximum numbers of photographers are employed by real estate industry and hospitality industry. These industries rely on pictures that have been taken for promotion of business and the online business can do more sales with a perfect picture. However, taking a commercial photo can be very challenging as it has motive of sending marketing message to reach the targeted audience.

The pictures used for advertisement as it has all details of subject and it is clearly visible. The subject should be fully functional in the clicked picture. The features of the item can make the commercial image more functional. A product photographer’s work is the most difficult. They have to show full functionality of the products like food or any other item for marketing purpose. Only a seasoned photographer can take best pictures and you may see the products and understand its full functionality. These pictures may be expensive but it may definitely help your business to progress. The work of a product photographer is different from all the traditional counterparts in the world of advertisement. Their work involves object or work in its full entirety. You can communicate well with the targeted audience with their style of photography.

A professional photographer can promote your things in the best way and explain its utility for all the users. This way the surroundings may also look more functional. A parking space, stairs, patios and shops can look more functional this way. This way you can attract lots of shoppers and shopkeepers and a mall can be an ideal place of setting a shop. You need to decide which product you would like to offer to the consumers and make websites a larger market place for sale of goods and services. You may also use printing media for more promoting of your business. You may also hire Sudhir Ramchandran for advertising as you need a perfect picture for this. This may cost you a lot but you are guaranteed to receive the best result.

How can you create and Use Visual Marketing to improve your Business?

People who want to figure out new things for improving their business. Pinterest can help you to utilise your old visual marketing strategy in the best possible way. With the help of internet, you can know the correct terms to carry out searching activities. It also enables you to connect to people who are knowledgeable and who don’t have corporative relationship. If you are a business owner, you should represent yourself as an authority in your respective niche. This can help you to initiate your business in the best possible way.

If people get impressed by your level of experience and knowledge, they are more likely to recommend you and this way you can even buy something from your business. This way you may create a brand of your own and grow by leaps and bounds if you use all your visual marketing strategy properly.

• Use advertising photographers to grow your business

It is said that seeing is believing. In the web based business, the most important thing about believing that your product is useful for people. If you are one of those people who is thinking that Pinterest deals only with visuals then you should notice that it deals with only specific kinds of visuals. You can use videos to show the users the way in which they can utilise the product. You can also do a slide show presentation to offer help to the users. There are multitudes of ideas that can help you to enhance your sales.

• How to give the best look to the visuals

Make sure that you hire a professional photographer who is perfect in his art. They should make best use of different colours. They can also put together diagrams and visuals to get a perfect snap for you. Only the best photographer can do justice to it.

• Be informative

Apart from your information being attractive, you should make sure that it is informative also. You should use descriptions by putting more keywords into it.

Visual marketing is the best way in which you can advertise your business and make huge profits. This form of marketing is more focused on the visual perception and is directed towards the public. People usually don’t like reading and photos are being used so that people can interpret different things easily. For this, you need the best photographer so that you can convey your concept or feeling. They pay proper attention to the colour while selecting the image. One of the most important thing that should be focused in any advertisement is the image. The right presentation of image is very important.

Sudhir Ramchandran is the most reputed name in the world of photography. They are perfect in their art and know how to use colours to build their advertising campaign in the best possible way. Only a professional photographer can do justice to your work. A good graphic and a perfect content can draw attention of many people towards your work and this way you may get more business.

  

Advertising Photographers

For the success of any business, the most essential thing is marketing. You should find the right kind of online and offline marketer to promote your products and services in the most efficient manner. The most important part of marketing is advertising. You can make ads, press releases and create videos for consumption of the targeted consumers. One thing that can help you to build an effective marketing strategy is to get the right kind of image that can play with your mind and senses. You can only achieve your target with the best and the most skillful Advertising Photographers.

You may think why it is important to get the most professional photographer. You should hire the most professional service after considering the purpose. Photography is a common field for all the non-photographers where you just need to set the focus lens, click, camera and voila. Every photographer has his own field of specialty. If you need the best photographer for your business, you can take your favorite product and present the subject in the most appealing manner. At such times, you just need an advertising photographer. There are many advantages of getting these photographs:

• You should consider the experience of the Visual Marketing photographers. The photographer that you choose should possess the right kind of experience for doing photo shoots of the products. These are subjected to large tarpaulins and much more. The photographer that you choose should have eyes for this and look well and it does not depend on the medium where you would like your photography to appear. 
• There is no need to take lots of coaching. Only an experienced photographer for advertisements possesses you to know what the clients want in their photos. No longer who need to direct a photographer like take an angle of this and get the best look for it and print this. You can get rid of all worries and wait to get the best result.
• It is necessary to appear before the shoots. Only the best photographers know the value of your time. It is important to understand the essence of time and set out all the schedules in such a way that you don’t waste your precious time. If your shoot is at 10 am. you should expect the professionals to be in the studio or your place of business at the said time. 
• An advertising photographer can help you to enhance the way your business functions. So it is very important to get the best type of photographer for advertising purpose. 

If you are hiring a photographer to do your advertisements in the best possible way then it is always better to hire Sudhir Ramchandran to do your job in the most efficient way. They have expertise in all kinds of photography like landscape, fashion, jewelry, advertisement, etc. They are perfect in what they do. You should not compromise yourself by settling for the second best photographer. For more information, you can visit their website.